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Bespoke Marketing Initiatives
Andrew McLean BMi
Andrew McLean, Bespoke Marketing Initiatives

Andrew F McLean, Founder and Managing Director of BMi

Having been involved in the packaging industry since the mid 80’s, over the last 30 years Andrew has been very fortunate to be involved in some unique and differentiated packaging projects. Projects that helped develop some outstanding packaging solutions, readily used day in, day out, by a huge amount of consumers – globally. Packaging solutions developed by working closely with leading packaging manufacturers, equipment suppliers and global end user brands that together made these packaging solutions so successful.

 

Andrew’s FMCG packaging exposure has been across the board, working on supplying products into the Food, Beverage, Pharmaceutical, Nutraceutical, Agricultural-Chemical, Lubricants and Cosmetic industries. With such a wide range of packaging knowledge and experience, Andrew’s ability to appreciate and understand the needs of both small and large manufacturing businesses, and to fully understand the need for flexibility and adaptability (to meet the needs of everyone in the supply chain) delivers in every way.

 

With both European and International experience within packaging sector, covering North America, Asia Pacific and South and Central America, Andrew is well positioned to anticipate the needs coming from the emerging markets. His specialty is in finding solutions and improvements to a business’s organisational  strategy   and    related marketing  requirements;

Over time, it’s become clear that there is a distinct benefit when combining Andrew’s technical engineering background, with his consumer marketing experience. Not only does this allow him to appreciate and relate to consumer issues, at the same time he can easily visualize several practical solutions that could be incorporated into the manufacturing process to ensure the right level of packaging solution is born.

 

A results-oriented individual, who loves and needs key challenges in life, Andrew is a dedicated and committed, he likes to think of himself as a real asset when you're looking to break the mould, and Andrew enjoys the challenge when it comes to looking for a new approach or new process. In short, a fair and hardworking team player that provides a positive and encouraging attitude to business, be it a solutions driven, a marketing biased or a straightforward manufacturing requirement that needs a Bespoke Marketing initiative.

 

using insight, experience and research, he can identify new opportunities for growth, enhancing customer loyalty and developing brand awareness. Andrew fully recognises that each and every company is unique, and that they all require a bespoke and tailored approach to their individual business needs.

 

 

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